The price shown without a linethrough is the dealer price. This is your actual cost as an authorized JFlowers dealer.

The price with a linethrough represents the MSRP, which is the minimum recommended retail price for customers. It’s displayed to show the standard market value and the profit margin available to you.

In short:

No linethrough = Dealer Price
Linethrough = MSRP (Minimum Retail Price)

This format ensures full transparency and makes it easy for dealers to see their true purchasing cost and potential profit on each item.